Beautiful ladies of AWS, you have been wondering lately how to change the topics so that they fit better with the style of this online magazine, please, take a look at this Perfect User Portrait, it should shed some light on the amazing collective person we are actually writing for:
1 Very Young (17 - 22 Y.o.) 👼🏻👼🏾👼🏼
Our perfect reader is very young, just starting her adult life and learning about her newly found freedoms and responsibilities. She is very positive, very eager to learn, very open.
2 Aspiring to Be Stylish 👌🏻🎒🕶
She loves Insta-inspired fashion, she goes either for a modern Hollywood glam look (body hugging revealing, sensual dresses and sexy high heels) or cool sporty styles - cool yeezes sneakers and sexy workout clothes.
She likes to dress well, but can not afford all designer just yet, she uses a mix of some designer elements in accessories and affordable but luxury looking things from online stores (please ask Amber from our Snapchat for her fashion sources - spot on!).
3 Aspiring to Be Well-groomed and Beautiful 💄💋💅🏼
(Medium or long hair, wavy or braided, natural or with a kick - a mermaid color), well-done makeup with good contouring, Instagram eyebrows, sassy lips (trendy colors - matte or glossy for casual look), can be either evening heave makeup or almost no makeup natural look with smashing eyelashes and bold eyebrows and natural looking luscious lips, manicure, probably the longer version in neutral or pastel clots that is on trend now.
4 Aspiring to Be Fit 💪🏻💃🏻👙
She likes videos and posts about fitness, about healthy food, fruit, salads, occasional desserts that look pretty, yet easy to make, she is not great at cooking yet, but she is trying and open to learning.
5 Aspiring to Be Smart 👓📚📖
She likes to read about good book suggestions, good movies, good music, historical facts, interesting facts, learning foreign languages and words, expending her English vocabulary)
6 Aspiring to Be Well-travelled 🚖✈️🌎
She likes posts about far away beautiful places she will visit one day, Paris, Milano, Hong Kong, Rio, Maldives, Caribbean, all the beautiful beaches and magnificent cities of the world.
7 Aspiring to Find Her Soulmate 💋❤️🎉
She likes to read our advice on love and relationships, learning to be better at romantic relationships and avoiding common pitfalls.
8 Aspiring to Achieve Professional and Personal Growth 👓🎓💼🔝
She ants to learn about various professions, ways to acquire more professional skills and knowledge online, wants to be financially independent, wants to become a stronger, more confident person, to be a valuable productive member of society, to be the best version of herself.
9 Aspiring to Lead a Beautiful Lifestyle 👑🍾💐
She dreams of having a beautiful Instagram-inspired lifestyle, making her home look clean, stylish and comfortable, likes tips on running everyday chores in a more productive way, making her environment more beautiful and perfected, aka decorating her place, taking care of her closet, adding flowers, making beautiful food, creating beautiful settings for her work, beauty routines, rest etc.