9 Sad TV Commercials Guaranteed to Make You Cry ...


I don’t know when this trend started, but lately, the airwaves seem to be full of sad TV commercials, all guaranteed to make you cry.

Or maybe it’s just me, being an overly emotional person… but I don’t think so!

I actually really love ads that tug at my heartstrings, and if you do too, grab the Kleenex and keep reading.

Here are my picks for the most tragic, touching, and downright sad TV commercials of all time.

1. Embrace Life

I’m not sure if this necessarily belongs among the sad TV commercials, but it does make me cry.

A lot.

Every time I watch it.

While most wear-your-seatbelt commercials use fear to convince you to be safe, this one uses love.2

Made for less than $50,000 and never actually aired on TV, it’s become an international sensation, transcending the need for translation – we can all see, and to the point, FEEL, what’s going on here, without words.

Right in the feels.

2. Pictures of You

The Transport Accident Commission asserts that speeding is as dangerous as driving impaired, and they make their case with this horribly tragic TV commercial.

The music is haunting (a remake of The Cure’s “Pictures of You”) and the images are stark and heartrending.

It does make you think about slowing down, doesn’t it, once you see the terrible aftermath of speeding?

3. Giving

It’s not until the very end of this TV spot that you even learn who it’s for – a Thai communications company called True – but the message is clear, that indeed, giving is communicating.

It’s an amazingly poignant three minutes, and if you’re not misty-eyed by the end, you’re one heartless human being.

4. Graffiti

Let me be clear – I have a serious love/hate relationship with pharmaceutical companies.

But this brief TV commercial is both sweet and sad, making you tear up the second the big brother walks into the apartment.

You think you know what’s going on, but you won’t til the powerful ending.

It’s Time
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