Did You Know ๐Ÿค” These Psychological Principles ๐Ÿ“˜ Are Influencing Your Life ๐ŸŒ?


We all know that things such as bias and nostalgia may affect our decision making skills, but sometimes we are not truly aware of how fully manipulated we are by our own bias and sense of normality.

For example, did you know that by sentence three, most people reading online text will have started skim reading?

1. Self-Serving Bias

When people lie, they tend to minimize their negative actions when recounting the story, so a ten-minute grope turns into ten seconds.

There are times when something good happens, and one person genuinely believes he or she had a bigger hand in it that he or she did.

2. Unit Bias

The easiest way to describe this one is if you give two people a single ice cream in a big bowl, give one a small spoon and one a large spoon, and the one with the large spoon will eat more.

Unit bias is also the reason you will finish a meal that is too large, even though you are not hungry.

3. The Halo Effect

This is a bias where your opinion of somebody blurs how you perceive their actions.

Even things such as looks will affect how you think about somebody.

The halo effect is partially why people have trouble believing that their favorite celebrity was sexually inappropriate with somebody.2

The opposite is true, such as how looks make you think of somebody in a certain way.

Susan Boyle is a good example because people automatically assumed she couldnโ€™t sing until she actually did it on stage.

4. Post-Purchase Rationalization

Most people are unaware they are being sold or marketed to.

When they buy something because they have been marketed to, especially impulse buys, they justify the expense after the fact.

5. Actorโ€“Observer Asymmetry

When people do things you attribute their action to their personality or the label you have given them.

For example, if a woman hits another woman, you say it is because she is violent.2

If an old woman hits another woman, you say it is because she is strong willed.

You explain their behavior based on what you think of them rather than just on the act alone.

The Ikea Effect
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