4. Be Specific
Even though you’re a student, you should still pretend as if you’re an authority on your subject. Authorities are confident about what they say. Unless they’re talking about something which is still highly ambiguous, there’s no reason why you should waste space on being general.
Never be general. Assume you’re the master of your subject and give specific, concrete examples for each point. It doesn’t matter if the reader disagrees with what you’re saying. That’s not the point of an essay. Tutors mark based on how you argue your point and the makeup of the piece.
Pick examples which illustrate your point completely. Cut out any sentences from quotes which only add padding to the context. Apply this to the side opposing your point of view. Choose solid examples which highlight their points, and counteract them in the same manner.